In the last year, our Internet life has been changing unconsciously with innovation of multimedia technology and mobile devices. As a result, users, not content with striking the keyboard any more, begin to make a foray into the intellectual products, and gradually accustomed to the completely new Internet life penetrated by microblog, location-based social networking as well as different kinds of real time search.
On one hand, the multi-competition pattern represented by graphics, videos, and interactive community gives rise to the multiplicity of digital media, which is able to explore the new trend of Internet application while satisfy users’ demands. On the other hand, the popularity of smart phones, maturity of mobile technology and scattering of network carriers have gained continuously roared users group for mobile Internet, resulting in the newly rising network market with exuberant vitality and bright prospects. And it will bring about new opportunities and challenges to the development of search engine.
We are glad to see that the high ROI earned by SEM under the economic crisis has improved the recognition from advertisers on the marketing mode. Because of the huge number of net users, SEM market in China will become the battleground for related industrial chains. However, the rapidly changing media environment and mobile Internet indicates that it is necessary to subdivide users, provide differentiated service and strive to break through for innovation in order to occupy more share of the market. Network platforms, technological companies and advertisers have gained insights of the trend, and started to adjust SEM strategies, so as to achieve more direct and friendly communication with consumers and accomplish maximized marketing value.
Ever since the first China Search Engine Marketing Conference, we have always been taking the lead in the industry, keeping exploring marketing mode and developing opportunities in the new environment from a professional prospective. In 2010, we will conduct in-depth discussion and extensive contact on “Search Engine Marketing in Diversified Digital Media and Mobile Internet”, through joint effort with seniors from well-known search engine companies, marketing experts from Internet enterprises, specialists in the world of search engine from home and abroad, advertisers, advertising agencies and famous media representatives.
